greg.tracy
May 6th, 2008
May 6th, 2008
User acquisition: It’s in the community
There is a terrific post this morning from George Oates discussing the secret sauce in the Flickr strategy for nurturing a strong community.
Embrace the idea that people will warp and stretch your site in ways you can’t predict—they’ll surprise you with their creativity and make something wonderful with what you provide.
At the end of the day, this really is the best tool for acquiring new users. Build and foster a culture where new users want to explore, participate, and evangelize on your behalf.
Come make something wonderful today.
