Feb 19th, 2008
Who is really defining casual games?
There were two keynotes for the Casual Games Summit this year, one yesterday from PlayFirst, and one today from Microsoft Casual Games. To my surprise, it was actually Chris Early from Microsoft who expressed more of a core understanding of the future of casual games.
Before Chris’s talk, I was a bit dismayed at the content in the Casual Games Summit. There’s a lot of recapping about what casual games are: who the target demographic is; what the target platforms are; etc. If you’re here at GDC, chances are you already know this.
Chris realizes that casual games need to continue to innovate. The one statement that summed it up best was that we need to continue to look at casual games as “brand new,†a territory whose horizon is always evolving. Specifically, he understands that innovation in casual games is happening through social networks and the activities involved therein.
Among the specific topics Chris has noticed in casual game innovation are asynchronous play, the ability to play with your friends, mini-games as multiple winning opportunities, data persistence, and pyramiding through the social graph. He knows that the portals need to embrace change, and he’s got the right idea. As an indication, yesterday’s talk on Social Gaming was in front of a crowd that can’t even be described as standing-room only:
To his credit, I’ll also mention that John Welch from PlayFirst had a few key points. One: the minority is still happy with the $20 price model and that we require new business models. Two: casual games are still dominated by clones.
What does this all mean? My hope is that it shows that there will be additional support from those who recognize these facts, enabling the true innovators to get their ideas to market faster, providing new business models for developers to capitalize on their creations. You can see this in the explosion of companies such as SGN, Zynga, and of course, Sharendipity.
It’s worth adding that innovation can come from anywhere – including you - so come innovate using Sharendipity and distribute your creations to your friends!


